PPC
PPC allows you to pay to list your site ahead of organic search results
PAY-PER-CLICK CAN HELP YOU:
- Reach your target audience at the right time and place
- Unlike organic search, PPC ads can show results very quickly
- Shout your brand from the rooftops and make an impression
- Get quick, measurable results from the word ‘go’
- Allow you to turn a ‘one-off purchaser’ into a ‘lifetime customer’
- You set your budget to control costs
GET YOUR DIGITAL STRATEGY RIGHT – IT COULD ALSO INCLUDE SEARCH AND DISPLAY CAMPAIGNS
SEARCH ADVERTISING
The most common type of ad displayed at the top and bottom of the organic search results identifiable by their small ‘Ad’ logo. 93% of online experiences begin with a search engine so being found at the right time by your audience is key.
DISPLAY ADVERTISING
Display advertising shows your adverts across partner websites, all over the internet. Contextual targeting for display advertising allows you to decide when and and where you show your ads. Then most importantly, you can decide who to show your ads to.
VIDEO ADVERTISING
In-stream ads play before or during another video from a YouTube partner. Viewers see five seconds of your video and then have the choice to keep watching or skip it. Charged on a pay-per-view (PPV) basis, you are only charged when a consumer engages with your ad.
ONLINE SHOPPING
Effectively a window shop for an eCommerce website, showing your products in a carousel above the search results allowing customers to see your product and price before they’ve even visited your website. You can bid independently on product depending on their value to your business.
SOCIAL ADVERTISING
Social media platforms such as Facebook, Twitter, Instagram, Snapchat & LinkedIn are where people hang out and spend ever more time and it’s where brands need to be to be seen. You can pay to show more ads to your chosen audience through a vast amount of targeting options.
REMARKETING
Show text and image ads to users who have previously visited your website and entice them to come back and purchase or even repurchase. 97% of users do not convert on their first visit to a website, give them another chance to try again.
Set your spend to an amount you are comfortable with. And establish what you expect in return.
If you have the budget, try as many as possible but choose the platform that your consumers are most likely to engage with.
This is hugely important. Set it broad enough to test what is out there, but tight enough so you are relevant to your audience.
Whether it’s text, image or video, make sure you strike a nerve with those users. Be informative and interesting. Stand out from the crowd.
You should always be looking to improve. Learn what’s working from isn’t and amend accordingly then go again.
Ad spend is increasing YoY across all channels
Pay-per-click advertising can boost traffic to your website, whether you’re looking to promote particular product or service areas or build general awareness. Services such as Google AdWords drive quality traffic to your website from search engines. Whilst social media platforms such as Facebook, Twitter and LinkedIn can be to used to engage with your key demographic.